Local Painting Company SEO
Outrank local painting businesses using proven optimization strategies to gain top rankings.
Search Engine Optimization is complicated. The reason? Google doesn’t want it to be easy. Constant changes to algorithms that set the criteria for quality content are at the heart of Google’s success. Their secret is hard to crack so only the best companies make it to the top. Unfortunately, these changes are constantly working against you.
As a result, you need experts who not only understand the signals Google looks for in local search criteria, but also experts who understand the unique needs of painting companies. We are all too familiar with the tactics your competition is using to outrank you time and again. We work against those tactics to steal their spot and get you into that elusive top-ranking spot.
SEO Strategies for Residential and Commercial Painting Companies
Local SEO solutions specific to painting companies.
We don’t use just any strategy. We use a proven strategy specific to painting companies. Base Coat Marketing understands the unique struggles and pain points of painting companies and offers solutions that work for you. When you offer a service like painting, your reputation counts. It also contributes to your success. Many of our tactics look at ways to increase your profile so you present a professional image across all online channels. Your message is consistent, and your services are aligned with quality and customer satisfaction.
Local SEO and Reviews
Encouraging customer reviews to boost local SEO rankings.
Your company can’t control what people have to say about you, but you do have the power to provide stellar service that improves your online reviews. While it might seem easier to evade negative comments by simply ignoring online reviews and star rankings, all that does is hand the reins of top-ranking over to your competition. You strive to provide unbeatable commercial and residential painting service to your customers, and we strive to make sure everyone in town knows it.
It just takes one cranky, or off-handed remark to ruin the reputation you worked so hard to earn. Customer reviews are one of the quickest boosts to the top because Google loves to see companies making customers happy. Base Coat helps keep the positive reviews coming so prospects quickly see your four-star rating, scan positive reviews and click the Request Quote button.
Local SEO and Social Media
Show off what you know in full color and enthusiastic conversations.
Social media is a time-consuming aspect of local SEO, but it is also a necessary evil. Nothing offers a better opportunity to show off your passion for painting than big and bold images and engaging conversations that inspire people to rethink their taste in home décor. Your work is all about color, image, and beautiful spaces. Social media is the perfect channel to share your work and help people learn the ins and outs of expert painting. We can help start conversations, answer questions to show off your expertise, and increase engagement that shows off your passion, skills and love of all things paint.
Off-site Optimization
It’s not just what is on your site, but also what is off-page to improve local SEO results.
We don’t let your competition outshine you because they know something you don’t know. The top-ranking local painting company is more than likely not just focused on their own website or even social media SEO. They are also using off-page SEO to drive their rankings higher. This includes:
Competitor Analysis
Insights into competitor SEO strategies to make your efforts more robust.
We use website analytics to measure your achievements and progress at every step. This allows us to improve your rankings, and hold onto to top ranking once you get there. But we also have to know how your competitors got there first. So we consider not only the SEO factors we need to introduce to improve your rankings, but also what your competitors are doing to outrank you.
We can adopt tactics including beating them at their own game using the same keywords that are keeping them at the top. As a result, we make your SEO more robust so we can knock other painting businesses down a few notches.
